Project Writing Corner: How to design and write an innovative CERV Gender Equality project?

When approaching a proposal under this call, it is essential to consider the programme context as a whole, with particular attention to projects funded in previous years. Very often, evaluation criteria remain consistent and evaluators are familiar with the existing portfolio of funded projects. For this reason, one of the first steps should be a structured analysis of previously financed initiatives. Understanding what has already been supported helps you identify gaps, avoid duplication and position your idea more strategically.

One of the most critical elements is consortium building, which is often the most challenging part of these projects. You may design an excellent concept, but if the partnership does not match the expected profile of beneficiaries and stakeholders, the proposal is unlikely to succeed. In CERV, the partnership is not a secondary aspect, it is central to the design of the idea itself. Avoid building unrealistic concepts with partners who cannot effectively contribute to the project’s objectives.

KPI planning and consortium design are strictly connected. If you think they are separate dimensions, you are missing a crucial element of CERV logic. The capacity of partners to reach target groups, activate networks and deliver measurable impact is fundamental to ensuring the coherence of the project. Investing time in identifying and aligning with the right partners is often more strategic than spending excessive time refining minor details of the application form.

Looking at the Part B template, you will notice a structure that is quite standard and similar to other EU programmes such as AMIF or other Funding & Tenders calls. However, the way you approach this template makes the difference. The first two sections are particularly important because they define the foundation of the project idea. Do not underestimate them.

Our suggestion is to structure your concept in layers. This approach allows you to describe the idea clearly and ensures consistency between needs analysis, objectives, methodology and expected impact. A layered narrative also helps you maintain coherence across sections, especially when connecting the problem statement with the proposed solutions and activities.

Another crucial element is visual clarity. Whenever possible, use tables, diagrams or simple infographics to present the logical structure of the project. Evaluators often appreciate a clear visual representation of the matrix logic behind a proposal. This structured logic should also be reflected in more technical sections, such as project management and decision-making processes within the consortium.

Finally, pay special attention to communication and dissemination. These sections should not be confused with the impact and sustainability parts. They require a distinct strategy, clear target groups and measurable outreach actions. We explored in depth how to differentiate these sections in a previous newsletter article, which you can access here.